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mind2mind
mind2mind is a method of working directly with your customers/consumers in a creative format to significantly reduce development time, it had been used to :
  • create new products or services.
  • evaluate and improve on existing products or services
  • review and develop new product/service ideas
  • tackle difficult problems

mind2mind is a unique combination of creativity, communication and facilitation processes which produces a powerful innovation tool which superficially looks like, but is quite different from, qualitative market research.

mind2mind is a genuine meeting of minds for mutual benefit.  It is not one group evaluating (often negatively) the thinking of another.

The new thinking / ideas / developments arise from the interaction between the participants rather than from the action of one group operating in isolation.

We have successfully applied mind2mind in fields as diverse as :
  • invention of product lines
  • finance / banking
  • design of major public facilities
  • food
  • naming
  • pharmaceuticals
  • fmcg
  • science & technology
  • confectionary

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