applied creativity

Applied Creativity

Applied Creativity is just one example from our portfolio of training programmes. It rates special mention because it answers a specific need articulated by one of our clients which we suspect is common to all people attending "creative thinking" training.

Applied Creativity is based on the premise that :
"You have to be able to make use of the output of the creative process for it to have a real value to the business"


The Need :	We were approached by the manager of the R&D department of an international fmcg company. He had been the victim (as he saw it) of a number of creative thinking programmes, he told us :
	"We have been on creative thinking courses and while we were there everything was fine and for a short time afterwards it worked well, BUT as time passed we began to have problems" "We followed the process but all that seemed to happen was that we recycled the same ideas over and over again. We don’t get any original, creative thinking any more." "We seem to be quite good at getting the initial ideas but we don’t seem to be able to do anything with them." "We just end up with sheets and sheets of paper with huge lists of ideas that go nowhere." "We have a good time getting ideas but we never do anything with them, so we are just wasting our time."


The Solution :	He asked us : "Would you put together a programme which would teach us to do what you do, because we know that what you do works ?" So we did ! - Applied Creativity

	Inner Business : Experts in the fields of Innovation, Creativity & Change